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E-cigarettes "could be among the most significant health innovations of the 21st century, perhaps saving hundreds of millions of lives," health experts reportedly informed the World Health Organisation: Huffington Post, 7th July 2014

“e-cigarettes are, ‘exactly what the tobacco companies have been afraid of all these years’ a tobacco-free cigarette alternative." David Sweanor, Former Advisor to the World Health Organisation on Tobacco Control: LA Times

"inhaling mist from the e-cigarette is rated several orders of magnitude (100 to 1000 times) less dangerous than smoking tobacco cigarettes.” Dr Murray Laugesen: Health New Zealand

"once e-cigarette use hits critical mass, the revolution will become unstoppable.” Chris Snowden, author and blogger: Velvet Glove Iron Fist

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